Today, consumers still recognize Apple’s products, like iPhone, iPad, MacBook, as fashionable and high quality devices. However, there is a fact that Apple and its products are no longer as young as they used to be.

Originally founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on 01/04/1976, the company officially turned to its 40.

Apple is now the most valuable brand in the world, but not many people know that, they used to be close to bankruptcy. Since its introduction, Apple has gone through a lot of ups and downs, challenges and opportunities. The company’s current success is largely due to the business philosophy that they set out for themselves.

Since the beginning, Steve Jobs has sharply focused on strategies helping his company to stand out from the crowd of numerous enterprises, which is: Creating products with a minimalist design and user friendliness.

"Designing is Apple's first priority during the product development process. It must be a simple design and friendly to users." Daniel Martinage - CEO of the American Association of Industrial Design, said.

And thanks to this philosophy, Apple products are widely popular. Their new products like iPhone and iPad always receive many incessant applauses.

Most recently, Apple just announced a series of products, including iPhone SE and 9.7-inch iPad Pro. Although user’s eagerness for iPhone and iPad is no longer as high as it used to be before, we can’t deny that Apple products still own elegant traits that many other rivals after years of trying haven’t still been able to duplicate.

The journey of getting success of the company, as stated, are not that easy. Steve Jobs left Apple in 1985, and the years after his departure witnessed a time of crisis which nearly made Apple bankrupt.

Many Apple’s failures were born during this hard time. The giant’s first PDA named Newton is an example. Being one of the first tablet in the world, it has never truly been a successful device. When Jobs returned to the company in 1997, producing this device was officially stopped. It is also an extremely important milestone helping Apple to revive and gain great today’s successes.

The first iPhone was launched in 2007 and it was considered as the product changing the definition of a smartphone at the time: Smartphone would have a wide multi-touch screen, app stores, Internet connection, and be easy to use, etc. These were things that BlackBerry and Microsoft earlier smartphones didn’t have. Similarly, iPad, and MacBook were also seen as devices redefining the concept of tablet and laptop.

Where should Apple do next? Many investors questioned whether Apple can continue to increase iPhone sales or not. The company is currently faced with a lot of competition, coming both its traditional competitors like Samsung and emerging ones likes Xiaomi.

"As long as they are capable of keeping their concentration, Apple still can win the trust of the community. For many years, owning a phone or a computer branded Apple has been a dream of various smartphone lovers, and Apple has proved that their products deserve the fame." Daniel Martinage also shared.